A picture is worth a thousand words. Imagine the worth of hundreds of pictures that make a video or a film. Forrester researcher Dr. James McQuivey estimates that one - minute of video is equal to 1.8 million words. There are many such statistics that prove that video is the king of content when it comes to marketing. Let us show you in pictures aka infographics, some reasons, that supports this fact.
1. Everybody Loves Video
People prefer to spend 2-3 minutes watching a video than spending 15-20 minutes reading some text.
2. Videos build trust
According to NIELSEN Wire, 36% of online consumers trust video ads.
3. Videos enable Action
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video according to Forbes.
4. Recall Value
According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days.
5. Videos Boost SEO
Including video on a landing page can increase conversion rates by 80%
There are many more statistics that prove that videos are essential and a growing part of marketing. While we leave you with these to ponder upon, do remember that videos are not just on television, or cinemas, they are on the web, on the mobiles and tablets. They are a multi platform-marketing tool andhard to ignore. In the next blog, we will share with you some interesting ways to integrate videos as a part of your marketing strategy. Stay tuned.